Position
Development Director in the eHealth Center at Open University of Catalonia, UOC.
Associate Professor at the Faculty of Psychology and Education Sciences, UOC.

Interests
Psychology and eHealth; Health Literacy, Psychology 2.0; Persuasive Design in eHealth intervention; Health promotion through IT.

Bio
My research interests are the increase of digital health literacy, strategies for patient empowerment, and the analysis of the psychological factors related to patients’ and citizens’ engagement in online health interventions.
At this moment, I am working in the development of DARCA model, a conceptual model based in theories and previous work in persuasive design in health to recommend to researchers, organizations and companies specific strategies and tools to increase the adherence of patients and citizens to health promotion interventions through IT, and to evaluate the “level of persuasiveness” of a specific online intervention.